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Everyone’s talking about generative AI. The word “generative” has been completely absorbed into the AI lexicon. But generative isn’t a new concept. Humans have been generative for as long as we’ve existed. And what we generate is fundamentally different from what a model produces. It’s worth reclaiming the word. What Generative Actually Means Strip away the tech context and “generative” just means: creating something that didn’t exist before. That’s it. And by that definition, most of the important moments in your life are generative ones. ...

There’s a mental shift that happens when you go cloud-first. At some point, you stop asking “should we use the cloud for this?” and start asking “why wouldn’t we?” The default flips. Infrastructure decisions that used to start with rack-and-stack now start with a region picker. I’ve watched this happen across dozens of customers. The transition isn’t instant. It follows a pattern: skepticism, experimentation, selective adoption, then a moment where the old way just feels wrong. Once a team has experienced spinning up environments in minutes instead of weeks, they can’t go back. The friction of the old model becomes intolerable. ...